The keywords of Galanz will also be directed to the stores of other brands by the platform. E-commerce is already an important part of today's retail channels. For these brands, they have invested heavily in five or six years to open stores and accumulate fans on e-commerce platforms, but only because they did not issue statements to attack other platforms, After these stores are limited, it is equal to zero overnight. A Weibo netizen commented after watching Galanz's video, saying. There is a feeling of being demolished." For brand owners, Jm and Pinduoduo both mean new traffic and new crowds. Jm has 310.5 million users and Pinduoduo platform has 483 million users. No matter how powerful the platform is, it cannot force others to easily give up 700 million. Consumers, for many brands, this may special database be the critical point of "profit and loss". One more platform means one more chance to escape. Therefore, without strong interference, no one is willing to kill themselves. So, why do Internet platforms dare to launch "choose one" frequently today? On the one hand, they are confident in their monopoly position; on the other hand, technical means make choosing one of the two more and more hidden. The core of the Internet platform is traffic, and how the traffic is distributed is completely opaque. It is easy to limit the flow of a store in the background, so that your store has no traffic at all and is in an "invisible state" in a practical sense. This is unimaginable in traditional offline competition. In an offline shopping mall, if the tenant has a dispute over the shopping mall contract.